Empowering Diverse Voices Through Creative Action
Kwanzaa Collective UK is a Black artist-led charitable company connecting, supporting and championing Black, Brown and Global Majority creatives in Stoke-on-Trent, Staffordshire and the surrounding areas. Using creativity, we raise the visibility and profile of artists, empower young people and inspire Black and Brown people to prioritise their wellbeing.
We curate art and wellbeing programmes that place racially marginalised people at the core of arts, heritage and outdoor spaces as leaders, creatives, artists and audiences. Our programmes educate, entertain and celebrate, building bridges across communities whilst connecting people from different ethnicities, backgrounds and age groups. Our main strands of interest are Artist Empowerment, Young People’s Empowerment, and Health & Wellbeing.
Kwanzaa Collective UK – Through creativity, collective activism and collaboration we are striving to leave the community more beneficial and beautiful than we inherited it.
Creative Champions
Since 2020 Kwanzaa Collective UK have championed supported and connected Black, Brown and Global Majority creatives - providing work for artists, developing and delivering cultural programmes, and advocating for appropriate representation and engagement throughout our regional creative sector.
As in the celebration of Kwanzaa, our growing creative community utilize their creative talents for their own expression and to make a social impact in Staffordshire and the surrounding areas.
Look at our artist directory, where you’ll be able to connect with the talented individuals in our creative community. Get a glimpse into their interests, experience and sources of inspiration
‘We believe in the power of art to celebrate diverse cultures, histories, stories and communities. We envision a Staffordshire where arts, culture, heritage spaces and programmes reflect the diversity of the area. Our organisation serves as a hub, safe space, and place of connection for Black and Brown artists from other parts of the country. It is a springboard for local Black, Brown and Global Majority artists to thrive in Staffordshire and beyond by gaining skills, community and expanding their visibility and reach to a wider audience.’
Gabriella Gay
Founding Member and Artistic Director of Kwanzaa Collective UK
Featured
Projects
At the core of our efforts lies a profound reverence for the transformative influence of community, creativity and art. Since 2020, people living in Staffordshire and the surrounding areas have benefited from a regular, diverse programme of high-quality arts and culture. We ardently dedicate ourselves to curating exhibitions, events and programmes that foster profound connections. Browse some featured projects.
Artist Empowerment
Learn moreYoung People's Empowerment
Learn moreHealth & Wellbeing
Learn moreIn The Community
Learn moreOur Partners In The Arts & Community
Our Directors
We are an artist-led organisation. Our directors work together to curate exciting and energising programmes in Staffordshire, a place we love and care about. We aim to work with all our creative community in a way that shows respect, care and compassion -and is joyous and engaging for everyone involved.
Gabriella Gay – Founding Member and Artistic Director
Poet Gabriella is responsible for
innovative solutions to successfully support Kwanzaa Collective UK's artistic initiatives.
Anderson J West – Creative Tech Director
Filmmaker Anderson merges technology and creativity, overseeing development of innovative solutions supporting Kwanzaa's artistic initiatives successfully
Alliyah Dawud – Communications Director.
As director of communications, writer and journalist Alliyah manages Kwanzaa’s internal and external communications.
Danny Shaw – Musical Director
Musician Danny Shaw is responsible for all musical aspects of Kwanzaa Collective UK.
Latest News & Blog
"You can't sit around and wait for somebody to say who you are. You need to write it and paint it and do it."

Faith Ringgold: Harlem-born painter, sculptor, writer, performance artist and activist
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